'to build and nurture critical minds set for the rapidly evolving world of journalism and communication'
'to strengthen democracy in the Gambia through quality journalism and effective communication'
Known for high quality outcomes and champion of journalism and communication training.
It is with profound gratitude, pride and humility that I welcome you to the Media Academy for Journalism and Communication-MAJaC. I am honored and blessed to be given the opportunity and responsibility of leading and managing an institution that placed the learners at the heart of what we do. Managing MAJaC is exciting, yet challenging because we churn out graduates expected to strengthen democracy by informing, educating, helping people make informed choices and often times entertain. In 2018, MAJaC was awarded the Human Rights Champion by the Gambia Press Union in their annual journalism excellence award. MAJaC had an exciting past which saw the school underwent a remarkable transformation in terms of teaching and learning, enrolment, facilities and curricula. Our journalism programme which is aligned to the UNESCO standards for journalism in Africa and accredited by the National Accreditation and Quality Assurance Authority-NAQAA has produced award-winning journalists, editors and journalism tutors. Our teaching approach is learner-centered hinged on media ethics, analysis, critical thinking and research. Due to the hands-on training approach, the academy is lauded as “a revolution” in journalism education in The Gambia. This has also positioned MAJaC as a model for teaching journalism in the country. We have since developed, reviewed, tried and tested our communication programme and are now rolling it out. The curriculum is designed to prepare trainees with the requisite knowledge and skills to serve as communication officers, communication assistants, journalists and or public relations officers.Recently, we introduced the Film and Photography programme is to cater for the ever-growing demands of the creative industry. This programme supported by International Trade Center through the Youth Empowerment Project is intended to prepare trainees with the required knowledge, skills and the right attitude to serve as photographers, filming assistants and or content producers.With the world going digital, we intend to in the future introduce Digital Media Production, Data and Investigative Journalism, Media Management and Digital Media to Counter Disinformation and Hate Speech.The right professional training is the legacy that parents, guardians, sponsors and donors can leave trainees coming to MAJaC because we understand the dynamism in media, communication and in the creative industry. And with the world becoming a global village, we prepare our trainees for the demands ahead and accord them the knowledge, skills and right attitude to excel anywhere in the world. We strive to produce leaders who will be at the forefront of ensuring equality, transparency, democracy, economic prosperity and social justice. The demands of living and working in a global economic community necessitates adaptable, flexible, analytical and above all creative young people with the right skill set, knowledge and character to meet the many challenges that lie ahead.So, the place to horn your skills in the area of communication, film and photography and Journalism is MAJaC.I look forward to welcoming you to our community.Sang Mendy Managing Director
This level is intended to prepare trainees with the required knowledge and skills to serve as photography and filming technicians. It covers a minimum requirement of acquiring basic knowledge on the history and art of photography; maintaining camera equipment; operate still and moving Cameras; utilization of natural and artificial lightning in camera works; recording, monitoring and controlling sound in filming; and performance of basic editing of footages/photographs. This programme introduces learners to the opportunities available as well as guide them through a career path.
This level introduces learners to advanced media production. The course provides learners with an in-depth knowledge on content production. In this course learners will design, produce and present their own documentaries and programmes as well as produce and present or publish their own news bulletins. At this level, learners work on group and individaul projects with little supervision from trainers. The course also helps the learners to understand psychology, international relations and international human rights laws. Students who completed this level can work as sub-editors/editors and producers or communication officers in any medium or organisation. However, learners who choose to continue to their studies can proceed to the School of Journalism and Digital Media at the University of The Gambia.
This level is designed to prepare the trainees with the requisite knowledge and skills to serve as communication officers, communication assistants, journalists and or public relations officers. The programme covers the minimum requirements of acquiring basic knowledge on the various communication theories. They will also acquire basic knowledge on all communication related laws and will go through various ethical standards and values as they relate to communication. The programme is designed in a way that trainees will also acquire knowledge and skills in journalistic production, graphic design, web design and photography. Capping it all, the trainees will undergo rigorous professional English course hence English serves as the working tool in the communication world.
This level is designed to help learners understanding the dynamics of media and to be able to produce content, analyse and think critically. In this level, the learners take charge of their own learning while producing media content on complex issues with little guidance from the trainers. The courses will also help students acquire skills in print, broadcast and multimedia production. The courses delivered in this level are accompanied with critical thinking, analysis, media ethics and understanding media related laws. Students who completed this level can work as reporters and or communication assistant in any medium or organisation. MAJaC students who complete the diploma programme are eligible to enroll in the Advanced Diploma programme.
This certificate level is designed to cater for fresh school leavers who have the entry requirements and are passionate about journalism. The certificate course exposes learners to actual journalism production coupled with analysis and critical thinking as well as giving peer feedback and reflections. Upon completion of this level, graduates can work as cub reporters in any medium. Students who complete this level with good grades are eligible to proceed to the Diploma programme.
This foundation level is preparatory programme for people intending to take a professional journalism course. It is designed to cater for candidates who do not meet the entry requirements for the certificate programme. The module exposes students to learning the basic concepts of journalism, principles and history. In this level the students start actual media production with guidance and supervision. Students who complete this level with good grades are eligible to proceed to the certificate programme.
Prior to my enrollment at the Media Academy for Journalism and Communication, I had limited capacity in journalism. However, I'm elated that I graduated with enhanced capacity in both journalism and communication, which has strengthened my professionalism. Having said that, given the demand for spot, and the quality of journalists and communicators MAJaC graduates, it's safe to say that it's the leading journalism training school in The Gambia. Therefore, anyone who is interested in practical journalism, shouldn't hesitate to seek admission.
I've had no formal journalism training before enrolling at MAJaC, which was then known as GPU school of journalism. I learnt news reporting, news editing, online and broadcast journalism. Since graduation, I've worked in different media outlets and settings, including consultancy.
I joined MAJaC purposely to build on my already established experience in journalism through professional training. After two years at the school in which I achieved Diploma and Advanced Diploma in Journalism and Communication, it is easy to find differences in my practice compared to before. I was exposed to areas in journalism such as television and radio production, digital media and and communication in the truest practical ways. Digital media in particular now makes me a flexible journalist as I have since shifted from print-only to online where I'm exploring the online features I learnt at MAJaC to easily quench the thirst of my audience.
August 26, 2024
As part of our newly launched skills programs, the Media Academy for Journalism and Communication recently completed an orientation for 46 young people enrolled in our Film and Photography, Digital Media Production, and Communication programs. These programs are part of the "Unlocking Potentials to Combat Irregular Migration" project with support from Gambia Media Support. The goal is to equip young people with relevant skills for self-employment. The participants will undergo an intensive nine-month training. They are expected to maintain an 85% attendance record, as failure of which will result in non-certification. Upon completion, they will be certified with a Higher National Diploma in their respective courses.
August 12, 2024
Are you passionate about journalism but have a challenge meeting one of MAJaC's credit requirements? This may be your chance to join the MAJaC community! We bring you a 6-week access programme designed to introduce trainees to Essential English Language and IT to prepare them for the Foundation Journalism. ● Cost: D2,500● Payment Method: Deposit the amount to Acc. number: 0201-0122864-2111 ● Bring the bank receipt to the school to complete the application. Don't miss this opportunity to start your journalism journey with MAJaC.
June 27, 2024
Applications are invited from suitably qualified Gambians. Click the link to apply https://forms.gle/p3mZdAgoZnSL8ryE8 Or scan QR code on the flier or Visit our office for a form.
June 27, 2024
Applications are invited from suitably qualified Gambians. Click the link to apply https://forms.gle/p3mZdAgoZnSL8ryE8 Or scan QR code on the flier or Visit our office for a form.
June 27, 2024
Applications are invited from suitably qualified Gambians. Click the link to apply https://forms.gle/p3mZdAgoZnSL8ryE8 Or scan QR code on the flier or Visit our office for a form.
June 27, 2024
Applications are invited from suitably qualified Gambians to apply to be part of the first batch of our newly launched training programs. •Digital Media Production and Management •Film and Photography •Communications Funding: Training is fully funded for the first 16 students admitted into each program.These programs are generously supported by Gambia Media Support (GAMES). BASIC ENTRY REQUIREMENTS • Be a Gambian between the ages of 16-35.• Senior Secondary School Certificate or Equivalent (minimum)• Grade 9 Certificate (only for the Film & Photography program)• Basic English Language proficiency• Willingness and commitment to learn• Professional experience is an advantage but not mandatory. NB: Migrant returnees, Women, CSOs, and rural residents are encouraged to apply. CLICK HERE TO APPLY: https://forms.gle/p3mZdAgoZnSL8ryE8 OR SCAN THE QR CODE ON THE FLIER OR VISIT OUR OFFICE AT BAKAU NEWTOWN SOUTHNB: You can only apply for one program. For help, call: +2203238905 / 3689396 Apply now
June 9, 2024
MAJaC Week 2024 Beauty Pageant.Meet The Face Of MAJaC 2024: Miss Binta Bojang Of Team Gibairu Janneh.
May 17, 2024
Dear esteemed students of the Media Academy for Journalism and Communication (MAJaC), I am Adama Sanneh, an Advanced Diploma 8 student. It is with profound honor and gratitude that, I declare my intention to run for Student Union president. As Student President, I will aim to ensure that all students' voices are heard. My motivation is simple; I believe in this institution and through the collective work of the student union, staff, and students, we can continue with the great progress that this institution is making. I want to be remembered as a student president who pursued the wishes of the students and accomplished many great things. I will be willing to do anything within my power to achieve this as the students are my main concern. As the highest office of the union, it takes one to be fit and ready to serve the welfare of the students with dedication and diligence. My final aim is to increase communication between the Students’ Union and the students to try and provide everyone with regular updates on what the Student’s Union is doing to improve the experience of all students. My experience in leadership and my willingness to serve humanity make me fit for this position. I served as the head boy of Mingdaw Upper and Senior Secondary School, and the President of Student Microscope of Mingdaw respectively in 2021. Additionally, I have volunteered for the Salimatou Foundation for Education, and currently the Communications officer of the foundation. I have worked as an intern reporter for The Fatu Network for Three months. I believe with these and my experience in the service to the people, I have stood out to be the right candidate for President. Students of The Media Academy for Journalism and Communication, you know your challenges, I know your challenges and I believe with my brilliant policies; coupled with the incredible team of the incoming 3rd executive Council of MAJaC Students' Union we will build a solid foundation that will serve the needs and aspiration of the students. I remained your servant, Thank you.
April 16, 2024
The Media Academy for Journalism and Communication (MAJaC) in collaboration with Freedom House on Tuesday (today) launched a six-week intensive ethical journalism training for 20 early and mid-career Journalists in the Gambia. The training is meant to equip participants with the needed knowledge and skills to uphold ethical journalism in the country. The six-week training would cover the following themes: Ethics of Truth and Search for Identity, Ethical Thinking and Research, Business/Purpose of Journalism, and Sourcing among others. In his remarks at the launch, James Badjie, Director of Training at MAJaC said his institution collaborates with reputable organizations such as the Freedom House, Gambia Media Support, and UNESCO to build the capacity of journalists and civil society organizations. "As journalists, you hold immense power and responsibility. Your reporting can shape public opinion, influence policy decisions, and ultimately, help maintain trust in our institutions. However, with this power, comes the duty to adhere to ethical principles and professional standards," he said. Demba Kandeh, Deputy Chief of Party at Freedom House, said his institution, through the Promoting Rights and Justice in the Gambia, is committed to providing journalists with the necessary skills to uphold the standards of journalism in the country. “We are delighted to partner with MAJaC for the third time to deliver this important training and hope that this training will offer an opportunity for the new intake to learn from the former cohorts to help them improve in the delivery of the training,” he said in his launch statement. Musa Sarjo, representing the Gambia Press Union, commended Freedom House for its continuous partnership and support to MAJaC and the GPU. He urged the participants to adhere to the ethical principles and guidelines stated in the Cherno Jallow Charter of Ethics for Journalists. MAJaC, with the support of Freedom House and USAID, trained two batches of journalists on ethical journalism. This is the third cohort of journalists who are expected to undergo such training. At the launch, members of the previous cohorts trained in ethical journalism were invited to share their experiences with the new cohort.
April 9, 2024
The Media Academy for Journalism and Communication- MAJaC, received the Minister for Information, Dr. Ismaila Ceesay on Tuesday, 9th April 2024. The minister's visit was part of his efforts to familiarise himself with key media providers in the country as well as identify institutional challenges that need to be addressed in pursuit of promoting effective communication. Managing Director of MAJaC, Sang Mendy, expressed appreciation for the minister's visit. He highlighted the school's commitment to nurturing and building ethical journalists and communicators in the Gambia. Mendy also shared some of the challenges MAJaC currently faces. The challenges include limited space to train more journalists, among others. He solicited the minister's support and collaboration in transforming MAJaC TV and radio into campus media for students to gain much real-time journalism experience. MD Mendy further solicited scholarship support for students who find it difficult to pay their tuition fees. In response, the Minister for Information, Dr. Ismaila Ceesay, acknowledged MAJaC's brand as a household name in the provision of journalism and communication education in the Gambia. While assuring that his doors are always opened, the Honourable he hopes for a fruitful collaboration with MAJaC. Honourable Ceesay expressed the need for proper training of journalists as liaison between the government and the public. He assured to support MAJaC in solving its space and other challenges. The Minister and his entourage first held discussions with the MAJaC management, before being taking on a conducted tour of the various facilities of the host academy. During the visit, the minister and his team were later taken on a tour of MAJaC's facilities. The facilities include the TV and radio studios, classrooms, and computer labs.