Journalism touches every aspect of daily life, through television, radio, print, online platforms, and social media. Journalists not only inform but also shape conversations and perspectives, making their role vital in society.
At MAJaC, studying journalism sharpens your outlook and builds essential qualities: curiosity, accuracy, quick thinking, critical analysis, strong communication, and a passion for storytelling. With The Gambia’s media and digital landscape rapidly growing, MAJaC prepares you to seize new opportunities and merge creativity with innovation to influence public narratives.
Graduates of the program go on to thrive as reporters, editors, broadcasters, or digital content creators. The skills you gain from investigative reporting and ethical storytelling to multimedia production and audience engagement also open doors in fields like communications, marketing, public relations, and advocacy.
With MAJaC, you’re not just learning journalism, you’re preparing to make an impact.
Today, communication ranks among the most vital fields of study, as we engage daily in verbal, non-verbal, textual, social media, email, graphical, and myriad other forms that underpin a functioning society. Pursuing communication studies is not only rewarding but also profoundly fascinating, offering insights into how we interact and influence the world around us.
The Gambia’s communication and digital economy sector is experiencing remarkable growth. MAJaC empowers students to build dynamic careers that harness their passion, creativity, and analytical talents, blending interdisciplinary research with practical skills to navigate and shape evolving media landscapes.
If you’re passionate about fostering connections and driving societal change through innovative communication and advocacy, this field offers an ideal avenue for impact.
Enrolling in MAJaC’s Communication program provides a gateway to your dream career, whether as a communication specialist/officer/assistant, corporate affairs, or emerging professional. The versatile skills you acquire, such as event, media relations, or image management, advocacy, critical thinking, social media management, problem-solving, conflict resolution, and public speaking, also open doors to diverse sectors, including media, public relations, marketing, and digital content strategy.
Whether you’re captivated by the artistry of still images in photography or the storytelling power of moving images in film, mastering a blend of creative flair and technical proficiency is essential. At MAJaC, our Film and Photography courses equip you with hands-on expertise, from composing and capturing compelling photographs and videos to advanced darkroom techniques for image manipulation. Dive deeper into film-specific skills like directing, camera operation, sound design, lighting setups, and post-production processes—including editing, color grading, and visual effects. You’ll also explore the rich history of cinema and its profound social impact, fostering a well-rounded understanding of the medium.
The Gambia’s creative industries are a vibrant and expanding sector, with significant potential to generate tens of thousands of jobs in the coming years while contributing to broader economic growth. MAJaC empowers students to build thrilling careers that harness their passion, creativity, and technical skills, allowing you to blend technology and art to leave a lasting mark on the world. If you’re drawn to innovative expression and cultural influence, this field could be your perfect path.
Enrolling in a Film and Photography course at MAJaC opens doors to your dream career, while the versatile skills you gain—such as visual storytelling, digital editing, and media production—position you for success across diverse sectors like marketing, advertising, communications, and broader media industries.
The Digital Media Production & Management program at MAJaC offers a comprehensive, progressive pathway from Levels 1 to 4, leading to a Certificate and culminating in a Higher Diploma. Designed for current and aspiring digital media, journalism, communications, content creators, and graphics design professionals, this hands-on course immerses students in the dynamic world of digital storytelling, content creation, and multimedia management. Beginning with foundational skills in Level 1, such as basic photo, video, and graphic design, and digital tools, the curriculum advances through intermediate techniques in audio production, editing, scripting, and social media strategies in Levels 2 and 3, before reaching advanced topics in Level 4, including project management, digital marketing, and ethical media practices. Aligned with industry standards and accredited by NAQAA, the program equips graduates with practical expertise to excel in online content creation, graphics design, and media entrepreneurship, fostering creativity and innovation to strengthen economic growth and independence of our graduates.
| Investigative Reporting | Court Reporting | Business Reporting |
| Environment and sustainable development reporting | Agricultural Reporting | Community Journalism |
| Sex and reproductive health reporting | Health Reporting | Sports Reporting |
| Crises `and crisis management | Communication strategy and plan | Mobile Video Reporting |
At MAJaC, you’re preparing not just for one career, but for a world of opportunities across journalism, communication, media, and the creative industries.
Our programs are designed to challenge and inspire. Whether you’re training for the fast-paced newsroom, exploring digital media, building communication strategies, or mastering creative production, you’ll gain both practical skills and critical insight.
With guidance from passionate faculty and hands-on experience through real-world projects and on-campus exercises, you graduate ready to thrive—equipped with the confidence, creativity, and expertise to make your mark in today’s dynamic media landscape.
MAJaC brings together highly qualified local and international trainers, ensuring excellence in line with global standards and accreditation requirements.