The Media Academy for Journalism and Communication in partnership with Freedom House through USAID on Monday, certified 20 journalists who successfully completed a five- week ethical reporting training. The training covers a range of topics including ethics, sourcing, social media, photo and video ethics, handling sensitive issues and how to report in a fair and accurate manner.

In his welcoming remark, Sang Mendy, the Managing Director of MAJaC, emphasized the significance of upholding ethical standards in journalism. He stressed that ethical reporting strengthens democracy, holds leaders accountable, and prevents reputational damage

“Whatever situation you find yourself graduands, remaining ethical: listening to others, emotional intelligence and knowing how to respond makes a world of difference in terms changing negative perceptions, minimizing rumors/speculations and minimizing if not preventing institutional/individual reputational damage,” Mendy added.

In addition to the journalists, 50 members of Civil Society Organizations (CSOs) were also certified for completing training on project management, advocacy, fund raising, and organization management. This comprehensive training equips CSOs with the skills needed to make a meaningful impact in their communities.

Demba Kandeh, the Deputy Chief of Party at Freedom House said the project is funded by the United States Agency for International Development (USAID). He added that the project is meant to support Media and CSO development as well as support the protection of human rights and governance in the Gambia.  

Binta Fatty, one of the graduands shared her experiences and the importance of ethical journalism.

“I am hopeful that we will fulfill our role as the eyes and ears of the public, keeping their interests in mind while upholding ethical values. I extend my appreciation to Freedom House, MAJaC and USAID, whose benevolent support has provided us with empowering opportunity”, Binta Added.

Over the years, the Freedom House in partnership with MAJaC and other organizations have implemented projects on ethical reporting, court reporting, parliamentary reporting among others. They have also collaborated with CSOs and partners to develop the and civil society.