MAJaC held an orientation for Civil Society Organisations members as part of the US Embassy Banjul funded project “Strengthening the Media and CSOs for improved democracy”. The training which will run for 3-months, aims to strengthen the capacity of 20 CSO members in proactive advocacy using digital media tools and social media platforms like Twitter, Facebook, WhatsApp, Instagram, and TikTok, instead of staying rooted to the conventional means of reaching their target audiences. 

Sang Mendy, the Managing Director of MAJaC, emphasized the importance of CSOs using innovative approaches to promote transparency, good governance, and citizen engagement. 
“The CSOs are central in helping citizens to be interested in politics; how they are governed. With the right advocacy, outreach and sensitization by the CSO using various forms of media, citizens will begin to demand for their rights, insist on transparency and good governance and or hold the Government accountable for actions and inaction”, Mendy added. 

MAJaC is committed to building a network of empowered CSOs and media professionals with the aim of creating a lasting impact on democratic processes and promoting a culture of good governance and accountability.